I guess attachments don't work. Here it is:
Cleveland Park Citizens Association
Statement for Release Monday, Nov. 5, 2001
Cleveland Park Citizens Association Announces Historic Landmark Application
for Wisconsin Avenue Giant Food Store Properties
The Cleveland Park Citizens Association announced today that it has filed an
Historic Landmark designation application covering the Wisconsin Avenue Giant
Food Store and related properties. The Association filed its application with
the District of Columbia Historic Preservation Review Board on Friday, Nov. 2,
2001.
The Friendship Shopping Center, built in 1953, consists of Giant's two buildings
that are located along Wisconsin Avenue on either side of Newark Street,
northwest. "This development was an early venture by Giant into the creation of
a large balanced shopping center," according to CPCA spokesman Peter
Espenschied.
"The design of the buildings combined a 'Main Street' storefront streetscape
along Wisconsin Avenue, oriented to pedestrians and those arriving by streetcar,
with accommodation of shoppers arriving by automobile," Espenschied said.
According to CPCA president Isabel Furlong, the application explains that "in
both form and function, the Friendship Shopping Center can be seen as a bridge
between Main Street and suburb, between the pre-War streetcar era and the
post-War automobile age."
In physical terms, this bridge is embodied by the two principal sides of each
building. On the front side, facing Wisconsin Avenue to the east, a variety of
retail shops has long served pedestrians, in the compact "urban" or "Main
Street" manner. But in the rear, large parking lots behind the stores serve
automobile traffic, a more typically "suburban" concept.
Fittingly, the entrance into the food store is in between, on the north side of
the store facing Newark Street. There, one door opens east to welcome Giant's
pedestrian and public transportation customers. A second door provides entry and
exit to the west, where the parking lot is located. Giant has stated that some
50% of the store's shoppers come on foot.
"There is wide community support for Giant's desire to expand its present
Wisconsin Avenue store," Furlong emphasized, "but its current plan would
eliminate this important 'bridge' concept. Instead, Giant's suburban-style
supermarket would be completely oriented to the parking lot."
"It would be very wrong for this local neighborhood shopping center to turn its
back to Wisconsin Avenue's pedestrian and public transportation traffic,"
Furlong declared.
"We're certain that Giant could develop a design that would accommodate both
their marketing needs and the community's demand for a pedestrian-friendly
Wisconsin Avenue," Furlong said. "We asked them to set up a working group so we
could seek solutions. But instead of agreeing to work with the community,
Giant's spokesmen told us last August that we're at an impasse."
"We don't know why Giant is being so inflexible," Furlong added.
Under Giant's plan, there would be little or no access to the building from the
long Wisconsin Avenue side of the building. "That would eliminate retail
activity from what has been the heart of our lively little shopping district,"
Furlong complained. "It would deaden an area almost the length of a football
field."
The application describes the initial Friendship Shopping Center as consisting
of three anchors-Giant, a Peoples Drug Store, and G.C. Murphy, a variety
store-along with smaller shops in the two buildings. All of the shops in the
south building except Giant's own store have now been closed. In the north
building, Giant has replaced the previous drug store with a Giant pharmacy.
Giant has not yet filed applications for permits for the new project, but it has
shown its plans to the community and the DC Office of Planning. Community
activists have pointed out that the present design concept clearly violates the
DC Comprehensive Plan. Office of Planning officials have also indicated concern
over the current project plans.
Espenschied, noting Giant's unyielding plan to eliminate retail activity on its
270-foot stretch along Wisconsin, declared that "many of us came to see that a
legitimate historic preservation issue is at the heart of the community's
resistance to what Giant wants to do."
The Landmark application "seeks to preserve the essential character of the
streetscape and to subject the coming projects to high standards of
architectural review," Espenshied remarked. "We believe that through this
approach, a constructive balance can be achieved, preserving the two vital
functions of the Friendship Shopping Center-pedestrian and automotive-- to meet
the practical needs of the community."
He concluded that the Association "looks forward to working with the appropriate
government agencies, with all of this community, and with Giant."
Data: Friendship Shopping Center consists of two low buildings, one triangular
(the north building) and one essentially rectangular (the south building), and
parking lots adjoining each building. The south building is bounded by Wisconsin
Avenue, Newark Street, the parking lot west of the building, and an adjoining
building at 3300 Wisconsin Avenue. It occupies Lots 56, 57 and 58, in Square
1920. The north building is bounded by Wisconsin Avenue, Newark Street, the
parking lot west of the building, and the driveway of a freestanding bank
building at 3440 Wisconsin Avenue. It occupies Lot 2 of Square 1920-N. Both
parking lots extend west to Idaho Avenue. The area of proposed landmark
designation is the four aforementioned lots.
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